Chemistry PR Brings the Flock Together for The Crack Shack Pacific Beach’s New Bar Launch

Chemistry PR Brings the Flock Together for The Crack Shack Pacific Beach’s New Bar Launch

The Crack Shack Pacific Beach is officially serving up some new roost energy!

Chemistry PR brought together media, creators, and the Pacific Beach and Bird Rock community to mark the launch of the PB coop’s brand-new bar and reimagined patio. Guests got a first look at the new walk-up bar opening right onto the patio, with seating for 50 and plenty of TVs for game day or the latest @loveislandusa episode. Designed by Breeann Marie Design, the space brings a laid-back seaside vibe to life.

The flock came hungry, tasting Jidori nuggets, Firebird sliders, an Uncle Phil-iy sandwich, hand-crafted cocktails, and strawberry and Oreo shakes, plus the hand-cut fries — freshly named Readers’ Choice and Critic’s Choice Best Fries in @sandiegomag’s Best Restaurants issue, alongside wins for Best Kid-Friendly and Best Dog-Friendly. And the little ones got in on the fun too, enjoying their own Lil’ Cluckers menu!

Happy hour runs Monday–Friday from 2–6 PM, giving guests even more reason to pull up a seat.

Congratulations to the Crack Shack team on a successful unveiling. Cheers to many more nights at the new coop!

📍 4525 Mission Blvd, Pacific Beach