Chemistry PR Adds Urban Plates to Restaurant Portfolio

Urban Plates location

Chemistry PR Adds Urban Plates to Restaurant Portfolio

Chemistry PR announced today that Urban Plates has joined the acclaimed agency’s restaurant portfolio.  The scope of work includes media and influencer outreach, crisis communications, and support for the continued expansion of the brand in California and beyond.

Urban Plates began in 2011 with a single restaurant in Del Mar, California; there are currently 16 locations, with more to come in 2022. Headquartered in Solana Beach, CA, the brand has locations throughout San Diego, Orange County, the greater Los Angeles area, and Northern California. Urban Plates’ expansive menu items are made fresh in-house, from scratch, every day using clean (organic whenever and as much as possible) ingredients. Recipes feature exclusively GMO-, antibiotic-, and hormone-free, grass-fed, and finished steak; line-caught tuna; sustainably sourced seafood; and humanely raised and sourced, cage-free, hormone-free chicken. Urban Plates partners with farmers and purveyors that meet its ethical and environmental standards. With menus that include gluten-free, plant-based, dairy-free, pescatarian, low-carb, or any combination of the above, Urban Plates is committed to bringing variety and honest value to its guests.

The company unveiled Plate Pass, the restaurant industry’s first membership-based food subscription program in January 2021, to help guests eat healthier and save money by offering them an incredible price for dishes on Urban Plates’ award-winning menu. Since the launch, Plate Pass has proven to be a hit with members who’ve come to consider Urban Plates as their home kitchen enjoying multiple visits and saving an average of $42 a month with the program. 

Follow Urban Plates on Instagram at @urbanplates and visit the brand online at