25 Oct Spiro’s Mediterranean Cuisine Selects Chemistry PR to Rebrand & Launch New Taverna in La Jolla
After 25 successful years in Coronado, the Chaconas family has opened their second fast-casual, taverna-inspired eatery, Spiro’s Mediterranean Cuisine, in the village of La Jolla at 909 Prospect Street.
The family, which has owned and operated Spiro’s Greek Café at the Coronado Ferry Landing since 1995, engaged Chemistry PR to help reimagine its original concept to spotlight the authentic cuisine, healthy ingredients, and traditional recipes of the Mediterranean region. Chemistry PR’s scope of work for the reimagination includes strategic planning, media relations, social media, influencer marketing and community outreach.
The newest Spiro’s offers seasonal house-made Greek mezes, popular street foods including gyros and souvlaki, artisan salads, kabob plates and family meals, house-baked desserts, and a curated selection of Greek beer and wine. The restaurant also features an exclusive selection of specialty foods including Greek wines, salts, olives and cheeses, as well as gift items.
Spiro’s tapped Equity Builders (Better Buzz, Queenstown Public House, Grass Skirt) to create a space on the corner of Fay Avenue and Prospect Street, that is inspired by the architecture and feel of Santorini, Greece, combined with a contemporary La Jolla feel. With background hues of blues, warm greys and white, the eatery features nearly 1,200 square feet of interior dining and patio space.
The layout elegantly presents a minimalist, modern, Mediterranean design with various seating styles from an interior bar and a standing drink rail to an outdoor patio complete with a community fire table. The bold contrast of natural wood textures embedded in timeless white plaster niches display imported Greek merchandise, complementing the traditional fast-casual dining experience while celebrating the family history of the restaurant.
Spiro’s Mediterranean Cuisine, located at 909 Prospect St., La Jolla, CA 92037, is open daily from 11:00 a.m. to 8:00 p.m. The original restaurant, Spiro’s Greek Café, located at the Coronado Ferry Landing, is also open daily from 11:00 a.m. to 8:00 p.m. To learn more, visit www.spiroscuisine.com. Connect with Spiro’s on Instagram @spiroscuisine.